04 / SOLACE
HOSPITALITY & ENVIRONMENT
SOLACE
An identity that makes a quiet hospitality experience feel unmistakably itself.
IDENTITY / ENVIRONMENT
2024
01 / PROJECT OVERVIEW
The brief.
THE CHALLENGE
Solace is a hospitality brand built around space to slow down. Its identity needed to make that belief tangible before a guest arrived, then continue through the physical environment without turning the space into a branded backdrop.
THE IDEA
We treated the brand as a way of noticing. Measured typography, warm neutral materials and purposeful language create a calm system with a clear point of view. Each touchpoint earns its place by helping a guest understand, navigate or feel at ease.
02 / BRAND IDENTITY
Quiet is a design decision.
The wordmark is intentionally spare. Its character comes through proportion, spacing and the materials around it. Printed pieces, signage and guest information share one visual logic, allowing the identity to be present without becoming insistent.
03 / ENVIRONMENT
A feeling, carried into space.
Wayfinding, reception details and guest materials translate the identity into the environment. Lettering responds to the architecture; paper and finishes echo its tactility. The brand is experienced as a series of considered moments rather than a layer applied afterwards.
04 / THE OUTCOME
Recognisable without raising its voice.
The identity connected the promise of the brand with the experience of the place. Twelve guest touchpoints now share one considered system, strengthening recognition from the first booking enquiry to the smallest in-room detail.
+31%
Direct booking enquiries
First season after the identity rollout
12
Guest touchpoints unified
Wayfinding, print and in-room details
10
Weeks from identity to environment
One considered system, from arrival to departure