03 / VERTO
INDEPENDENT FASHION
VERTO
Website design, development and a connected digital launch for an independent fashion label.
WEB DESIGN / DEVELOPMENT / CAMPAIGN
2025
VERTO
MOVE.
DIFFERENTLY.
Independent pieces. Individual expression. Discover a collection that moves on your terms.
EXPLORE COLLECTION 01
01 / PROJECT OVERVIEW
The brief.
THE CHALLENGE
Verto needed a collection website with the attitude of an editorial campaign and the clarity of a usable product. The brief connected UX, interface design and development: help visitors discover the collection, understand the label and move naturally towards an enquiry or purchase.
THE IDEA
We started with the visitor journey and content model, then developed the visual direction around “Move differently”. Collection pages, editorial stories and launch assets share one system. Design decisions were shaped around responsive behaviour, repeatable components and a website the team could update.
02 / UX, DESIGN & DEVELOPMENT
Designed to explore.
The collection experience pairs an expressive front end with a clear information structure. Responsive templates, CMS-managed collections and reusable content modules make the direction practical. The campaign creates attention; the website gives that attention somewhere useful to go.
03 / CAMPAIGN
One idea. Different scales.
The campaign moves from a full-scale street poster to a collection story without losing its identity. A compact set of typographic and photographic rules keeps every expression recognisable, whether it is encountered for a second or explored in depth.
04 / THE OUTCOME
From design file to digital system.
The new website turned campaign attention into a more useful collection experience. Clearer product journeys and a reusable publishing system increased engagement and enquiries, while giving the team control over each new drop.
+41%
Product-page engagement
First 90 days after launch
+29%
Collection enquiries
Compared with the previous collection launch
6
Weeks from design to launch
Responsive build, CMS and campaign rollout